Report overview
At OKRE we understand that storytelling through entertainment content has the power to influence perceptions and shape culture. TV, film, social media and interactive entertainment are all uniquely placed to create conversations and expand people’s understanding of the world. But how much do we know about whether this has a lasting impact on society?
This report gathers the findings of an extensive qualitative and quantitative research project conducted in the latter half of 2023, following on from the work of OKRE’s Entertainment Industry Taskforce. The Taskforce, led by Hana Canter, was composed of leaders across the UK entertainment industry, representing major media corporations including Netflix, Prime Video, BBC, Sky, ITV, Spotify, Snap, Disney, and supported by Comic Relief.
The research undertaken by MTM, a strategy and research agency specialising in the fields of media, technology, and advertising, assessed how the different entertainment industries (focussing on TV, Film and Videogames) think about the impact of their content on people’s attitudes, on perceptions, on policy and generally in shaping the world.
