Report Impact

UK Video Games Impact

Researching the video games sector's reach and influence in everyday life and across sectors.
In collaboration with:
View Report
65%

Of adults aged 16+ play video games, causing a profound influence on how people spend their time, connect with others, and engage with the world.

8.76 Billion

Ukie’s 2026 Games Market Consumer Valuation revealed the UK video games market has reached its highest ever valuation.

Report ClimateComedy

Comedy & Climate report

Eight creative strategies
for climate comedy
In collaboration with:
View Report
Report Impact

Social Impact report

Cross-entertainment research exploring approaches to the social and cultural impact of entertainment.
In collaboration with:
View Report
28%

Of respondents reported that their organisations currently measure the social or societal impact of their content.

89%

Of entertainment industry respondents agreed that measuring social impact is important.

73%

Of organisations agreed they would welcome more information on how to measure the impact of their content.

Get in touch

Have an opportunity you want to talk to us about?