Our mission
Entertainment shapes how we see the world.
A gripping drama, your favourite sitcom, an immersive indie game: the stories we watch and play stay with us. If stories shape how we see the world, they should be informed by people who understand it best. That’s where we come in.
1
Bring experts in early
We connect experts and people with lived experience with creative teams while stories are still taking shape.
2
Open up the creative process
More voices in the room means more ideas, and fewer blind spots in what gets made.
3
Create lasting change
We build communities and share practical tools, so creative teams and experts can keep working together in the long term.
4
Understand the impact
Our research shows how entertainment is evolving, and what that means for storytellers and audiences.
